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In a youth-obsessed industry that too often exploits personal insecurities, 19/99 is shaping a new narrative where individuals can define their own image of beauty. Whether you’re 19 or 99, they believe in doing what you want.

You’ve heard of K-Beauty. Now meet A-Beauty. Christina Funke Tegbe had a southern-American childhood that was built upon the cultural heritage of Nigeria. In 2015, Christina left her corporate career to spread the inherited foundations of African clean beauty. Sourcing pure, organic plant botanicals from the 54 African countries, 54 Thrones brings the heart and soul of Africa to the world.

Act+Acre is a Cold Processed® ritual for healthy hair that begins at the scalp. The world’s first Cold Processed® hair wellness brand that focuses on your scalp—founded by celebrity hairstylist, Helen Reavey.

Jena Covello started her company with a laser-focus on scientifically-backed results and top-of-the-line sourcing. Starting with clean deodorants, Agent Nateur has developed into a luxury cosmetics line with a cult following.

Nina Zilka and David Krause began their collaborative partnership at Pratt Institute in NYC over a decade ago. As designers, they have received accolades from publications including WWD, Nylon, Elle, and Surface.

In 2016, a passion for wellness led them to create Alder New York where they bring their design sensibility and attention to detail to their line of uncomplicated, high performing personal care essentials.

alice decadent chocolate treats combine the best organic, fruiting-body mushrooms with the best nootropics and adaptogens. This union pairs the long-term benefits of mushrooms with the immediate effects of the nootropics, and the delights of fungi. The result is an indulgent daily routine that’s good for you and only gets better with time.

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident person, their cosmetics are luxurious, high-performance, and made from only the purest natural ingredients.

Après Active beauty was born on the concept of convenient active-luxury. Their goal is to bridge the gap between fashion, beauty and lifestyle in an all-encompassing pre and post gym-care routine.

August’s journey began in January 2020, when they started gathering their gen z community together to identify gaps in period care. They have spent the last year working to collectively democratize access to period health education, identify solutions for more sustainable and comfortable period products. August is for anyone who menstruates — regardless of gender, race, culture, abilities and socioeconomic background

Axiology Founder, Ericka Rodriguez, started with a personal problem — she couldn’t find a good lipstick that didn’t harm animals or the planet. So she got to work in her kitchen and two years later, created the 10-ingredient formula that launched Axiology. Because finding good makeup that doesn’t harm humans or the planet shouldn’t be so complicated.

Because your skin deserves better, Bastille creates superb unisex fragrances with 95% natural ingredients, 5% clean synthetic ingredients, and above all total transparency on their ingredients. It seems obvious… and yet, it’s a revolution in perfumery. Made in France.

Beauty by Earth is devoted to pure, effective ingredients that overflow with natural goodness. Their award-winning, non-toxic and always cruelty-free products unleash your natural beauty while helping you, your family and the planet thrive. Why? Because they believe everyone deserves skincare products that bring out their best, without hidden toxins or ludicrous price tags.

Beneath Your Mask was created as a skin, body, and hair rejuvenation line designed to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from countless other unforgiving aspects of our lifestyles.

After struggling with her skin for years, Monica finally found results when she started following her German grandmother’s age-old advice: keep it simple. Focused on nourishing the natural environment of the skin, her line shows we don’t need much for healthy, glowing skin.

Bodha is creating a new world of therapeutic perfumery for you and your home.

After struggling with cystic acne from the age of 14, Justine, began studying holistic esthetics and founded Botnia – a plant based skin care line with minimal ingredients and maximum results. Botnia thinks about every aspect of the product creation process and go to great lengths with every bottle that ships out of their lab, starting with organic soil and seed quality through growing to harvest, drying, and finally processing each botanical in their own lab. We use their botanical extracts and compounds to custom-mix masks in our spa!

Sisters Liana & Roxane spent their childhood summers in Holland. Living above their Opa’s Amsterdam apothecary & playing in his garden by the sea. These precious moments became the driving force behind their lifes’ work – reviving the Cleban Apothecary with a modern California twist. Cleban & Daughters offers remedies to power your best self. Potent formulations for renewed energy, deep sleep & nourished skin. Informed by Mother Nature’s wild, the line connects people to plants of purpose. Crafted locally in California.

Whether your goal is to delve into a clean, natural skincare routine or if you’re simply looking for effective and pocket-friendly products, Cocokind has got you covered. What first started as a passion project turned Priscilla Tsai, a former investment banker, into the founder and CEO of Cocokind—a superfood based, all-natural skincare brand.

Cordial Organics is a new generation of wellness and beauty formulated with CBD. It is Cordial’s intention to restore the whole body, not just improve symptoms. All of their product ingredients are expertly blended to have a specific effect not only on your internal and external body but your emotional state as well.

After years of research, Cymbiotika combines scientific innovation with traditional Eastern medicine to design formulas that synergize with the body. Their supplements are sourced from only the highest quality plant-based ingredients and utilize the most advanced absorption technology.

David’s was founded with a vision: to create the highest quality natural toothpaste with a commitment to sustainability; they did just that! David’s premium natural toothpaste safely & effectively whitens teeth, fights plaque, and freshens breath.

After years of debilitating period pain, Mimi Millard joined forces with Registered Dietitian Nutritionist Courtney Mayszak and like-minded researchers, physicians, and dietitians to craft revolutionary and natural approaches for managing even the worst period symptoms — for bleeders, by bleeders.

For renowned brow specialist Marco Ochoa, what started as a fascination for the beauty of brow shaping turned into an 11 year career and an expansive product line. Ecobrow’s products practice responsible beauty yet still live up to the standards of the best makeup artists in the world.

Robin and Anna created Erbaviva in Los Angeles’ artistic Topanga Canyon enclave in 1996. As early proponents of California’s organic food movement, they wanted to apply principles of sustainability, ethics and quality to the products used on their children’s delicate skin. While Erbaviva has grown, the founding values of transparency, authenticity and organic integrity endure.

Ere Perez focuses on supplying healthy, natural makeup that suits every skin type. The Australian-owned brand has carefully selected different oils, minerals, plant extracts and antioxidant blends to create gentle, effective and easy natural make-up solutions.

Founded by Emma Allen and made with a small + great team in Black Mountain, NC, Everyday Oil makes skincare for the ages. This is a new kind of product, but also a very old kind of product. Using the absolute best organic and wild-harvested botanical oils, Everyday Oil is uniquely balancing, hydrating, cleansing, and nourishing. One little bottle of goodness for all of your needs.

Evolvetogether makes quality, earth-friendly daily essentials that everyone will love until their very last use — stamped with global coordinates as a reminder that we’re all connected no matter our race, gender, religion, or where we live.

Mother Nature is the last great luxury house. Flamingo Estate is a living laboratory for rare ingredients, making nutrient-dense rituals from over 100 farms.

Fleur Marche is the first of its kind – an elevated, trustworthy, and beginner-friendly experience built to help individuals understand the powerful wellness and beauty benefits of cannabis.

Flora Flora was dreamed up by Sarah in September of 2020.

When Sarah was living in Hawaii from 2015-2018, she was up close and personal with the plastic pollution that most of us hear about but never fully witness. She saw how single-use plastics were killing the sea life and crowding the gorgeous beaches that she loved so much. On a journey to reduce her environmental impact, she started saying no to plastic bottles but wanted more from the shampoo bars she tried. She created Flora Flora to serve as a sustainable starting point without having to sacrifice product performance or aesthetics.

Flora Flora is salon-quality sustainable hair care for all. We aim to be accessible, give back, and make it so that you’ll never want to go back to the bottle.

All of Flora Flora’s hair care products are hand crafted by their team in Oceanside, California. They are made in small batches with the highest quality, sustainably sourced ingredients. Happy washing!

Flowerhead Tea is changing the world of wellness, one cup at a time. They launched Flowerhead at the end of 2019 from their little warehouse in Oakland. They have since grown from The Bay to Los Angeles and can still be found rolling around in the Steep Jeep. They are always expanding on what the idea of tea can be in your life and continually committed to making every sip delicious, balanced and versatile for any mood. Their love of community, strong women, the beautiful California landscape and sipping tea around the world were the driving inspirations for their brand. Flowerhead Tea is best shared with a loved one, a couple laughs, and maybe a few tears.

Fur believes in natural, beautiful care for every part of the body—for every body.

The entire line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested. Fur doesn’t formulate with mineral oil, silicones, parabens, synthetic fragrances, or artificial dyes. That’s why Fur is safe enough for your most intimate areas, and effective from head to toe.

The Girl & The Sea creates products trusted to give your body what it needs, naturally (with as little effort as possible). They have deep respect and gratitude for the Ocean for providing their 100% pure marine collagen which is why they support Oceana – the largest global, science-based organization working with governments to change policies and protect the oceans.

Founded by Trinity Mouzon at the age of 23, Golde believes that being well should feel good. That means products that look good, taste good, and help you feel like your best self. Golde is an independent, Brooklyn-born brand centered in making superfood-boosted essentials for health and beauty. Their products are always natural, easy, and (most importantly) fun.

Gryph + IvyRose started with a goal to offer regiments that enhance children’s lives. Using Peditrician-approved formulas and Ancient Chinese Herbs, they have created a sustainable, accessible and prestigious line driven by results.

Founder Bee Simonds believes that aging gracefully is not about fighting aging, but honoring our bodies by giving skin supplemental nourishment. H is for Love’s luxuriously natural skincare works with a person’s chemistry rather than covering up or stripping down.

HATCH is here to be your breather. Their products are designed to make each moment – pregnant or not – enjoyable, rich, fun and beautiful.

London born, raised on big dreams and inspiring curls the world over. This Holy Curl offers a curated line of products designed for Black hair (although all curls will enjoy!). They use ingredients that are natural or naturally derived and never tested on bunnies. Holy Curl is on a mission and the mission is simple: undoing the myths of the curl. Untwirling it and showing the curl for what it truly is: resilient, rebellious and pretty damn cool.

Homecoming Candles was founded in 2012 and has since blossomed into a family-run operation that hand pours, packages, and ships candles from their studio in Vancouver, B.C. Canada. Founded by Suraiya Nanji, Homecoming Candles started as a hobby; an escape from the demands of a career in corporate fashion and a return to a more meaningful way of life. That return eventually brought Suraiya back to Vancouver, B.C. where Homecoming became known for it’s distinct scents and elegant take on accessible at-home luxury.

Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha grew up close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet. Years later after living as an adult in LA, Sasha returned home to Vancouver where her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA began.

After surviving a successful surgery on Earth Day 2009 (yes, really.), Indie Lee realized that our lifestyle and the environment we live in can not only profoundly impact our overall health, but the health, resilience, and appearance of our skin too. She then carefully curated a line of products that are formulated with high-performance, plant-derived ingredients made to nurture you and your skin.

Fall in love with your hair again. Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Dedicated to wellness through uplifting affirmations, self care and hair ceremonies, their mission is to inform, inspire and empower beauty professionals and consumers to make healthy choices with a brand that aligns with their personal values.

Water is essential to everything we do in our lives – and Jolie believes in the power of water that is clean. It has energized, hydrated, sustained, and cleansed humans for centuries and is our vital life source. However, the water we have all been showering and bathing in is not what we thought it was. Municipal water supplies have been compromised and no longer provide the clean, healthy water our bodies and minds need. Jolie believes that the water you put on your body is as important as the water you put in your body.

Josh Rosebrook started his first hair salon for his friends at 10 years old. Since then, driven by a fascination with natural ingredients, Josh expanded his background in hair and scalp to the biochemistry of the skin. Josh believes the foundation of great skin is a vital, healthy body. That truly beautiful skin begins not only with professional, high-quality, efficacious products that support and protect healthy function and structure, but also a deep focus on whole body-mind balance. Today, Josh works with a team that includes industry-leading natural cosmetic chemists and herbalists. Only when it meets Josh Rosebrook’s uncompromising standards for efficacy and perfection do they share these creations with the world.

Juna formulates targeted functional remedies that restore the body and mind and encourage vitality and longevity. Working with some of the world’s top functional medicine doctors, herbalists, and chemists, Juna has designed a system of detox/digestive solutions that help women become more resilient to their unique stressors, optimize their mood and cognition through a balanced gut, with products that taste good and seamlessly fit into their daily routines.

Keeko offers a range of natural and sustainable oral care and s on a mission to give your mouth the recommended daily intake of TLC with a feel-good, natural oral care routine you’ll actually enjoy doing. They are also the first certified plastic-neutral oral care in Australia.

Kinfield was born with the hope of inspiring happier, healthier lives through the great outdoors. For the founder, Nichole Powell, It began with a camping trip to Yosemite, when she realized she was packing many of the same products she remembered from her childhood in Minnesota. She looked for clean alternatives that she could trust, but couldn’t find anything she liked. Instead of giving up, she dove in—and Kinfield was born.

Kirsten Kjaer Weis used her experience with nature and her knowledge as a makeup artist to create Kjaer Weis – a pioneer in organic, luxury beauty. All high-quality, globally-sourced ingredients have been vetted for their ability to work with the skin and create stunning results.

Klur is more than just quality products and a conscious ethos. It’s about a human connection. At its heart, there is a well-considered functional approach in both process and products. They are an independent, self-funded, woman-owned and operated company. They believe that sustainability not only means addressing the long-term impact on the ecosystem but that they must also make products that meet the demands of everyday life.

Inspired by a need for *clean* lip masks, Kristen Noel Crawley left a career at ELLE and set out to create the first all-natural, collagen infused lip masks. Kristen has since created a line of products encouraging all definitions of beauty + founded the KNC School of Beauty where Black female entrepreneurs can come together.

Kosas exists to revolutionize what beauty means and change the complicated relationship between beauty and makeup. Kosas believes in free, easy, unrestrained beauty that celebrates simplicity and defies convention. Well-versed in the beauty routines that came before, they are now liberating them, redefining beauty on their own terms and introducing makeup that feels as good as it looks.

KYPRIS is a luxurious line of high performance, holistic skin care boasting
organic, wildcrafted, and sustainably grown botanicals blended with the best of green biotechnology for an ecstatic experience of your Beauty and Being.

In 2018, siblings Jacqueline, Allison and Elaine Taylor co-founded Le Prunier, an innovative and organic beauty line based on the Power of Plum®. With an ancestral legacy that began in 1916, their great grandfather farmed the rich soils of Northern California, laying the seeds for four generations of family-operated farming. At the heart of the harvests, luscious purple-red, California plums. In 2014, they reexamined the skincare benefits of the farm’s main commodity and partnered with two world-renowned skincare labs creating the first Le Prunier product, Plum Beauty Oil.

Whether your skin is dry, oily or anywhere between, Lily Lolo mineral makeup gives a flawless complexion without clogging or irritating. Based in England, this luxurious natural brand’s thoughtful and high-performing formulations helped pioneer the clean beauty movement.

LINNE products are made from all-natural botanical compounds formulated to optimize the health and appearance of your skin. All ingredients are sourced globally and selected for their superlative quality and known ability to penetrate deep below the surface layers of the skin to purify, hydrate, nourish and protect. LINNE believes in total transparency and keeping things simple. Inspired by the Swedish botanist, Carl Von Linne, they have designed a roman numeral classification system and “step” protocol, to make their products easy and effective to use.

Living Libations was created by Nadine Artemis, beauty philosopher, aromacologist, and botanical muse who is devoted to shaping plant-intelligence into palpable consecrations to blush senses, muse imaginations, and heal skin. The word Living implies “alive,” and Libations are “a devotional offering of liquids.” The name Living Libations conveys the outpouring of nature’s intelligent, vital liquids to honor human health and beauty. Infused with the dewy divinity of plant wisdom, our Libations creations are innovations of exquisite quality that illuminate, calibrate, and celebrate the life-force of people, plants, and the planet.

MARA is an award-winning line of algae-infused skincare and wellness products powered by their clinically-tested proprietary algae—sourced via wild collecting in France and Ireland. They put a modern take on classic skincare, and believe you can Sea the Glow® in three steps or less.

The Marie Veronique mission is to deliver superior, non-toxic skincare drawing on nature’s genius and the brain of science through innovative formulations. Achieving optimal skin health and healing real skin issues drive us to produce safe products that truly work.

A modern sexual wellness company built on quality, simplicity and inclusivity. Their mission is to make intimacy better—for all people.

At Milk Moon, it’s believed that the nervous system and adrenals are a crucial, mostly overlooked component of postpartum health. In the early months (and years) of parenthood we are in a nearly constant state of high alert. The work of caring for a tiny human keeps our bodies in a low level fight-or-flight mode. Combined with a lack of high quality restorative sleep, this leads to burnout for so many moms. Milk Moon believes that supporting and nourishing these systems enables women to show up to motherhood with a sense of calm, clarity and resilience.

Momotaro is a pH balanced vaginal care line that believes that when it comes to vaginal wellness: clean is an adjective, not a verb. Inspired by their own experiences, Momotaro Apotheca created products by selecting certified organic ingredients that have been shown to clinically address bacteria and fungal infections. They aim to safely support the vagina’s natural ability to relieve symptoms associated with uncomfortable and unexpected issues like infection and itching stemming from yeast infections, bacterial vaginosis, pH imbalance, and general irritation from sex, clothing, and exercise — without disturbing friendly bacteria.

Balance, purify, and heal your skin with Monastery. Ingredients of the highest quality, in their most pure forms, carefully chosen for non-irritating properties. The best that Nature has to offer, made better in small batches at Monastery’s studio in San Francisco.

Moon Juice is the resource for plant-sourced alchemy to nourish and elevate body, beauty and consciousness. They celebrate the exquisite flavors and healing force of raw foods as daily nourishment, beauty tools and high-powered natural remedies.

Inspired from the facial room, Moss Mornings came together to share with the world their overnight clean beauty sleep peel. They wanted to expose your skin to something new at home that is mostly used in a professional world. Moss Morning’s intense hydrating sleep peel exfoliates your skin overnight. Press and swipe as the actives begin to tingle and work to renew your skin.

Mount Lai is a proudly Asian female owned beauty brand rooted in Traditional Chinese Medicine. They take a modern approach to ancient rituals for radiant, glowing skin.

Tonya Lewis Lee created Movita to help women gain a baseline of good nutrition, and a practice of positive choices that support a lifestyle of well-being. The patented-fermentation process that is used to produce Movita supplements creates natural food rich nutrients with 60X higher bioactivity than conventional vitamins. It also allows slow release of nutrients, making it easier to digest and absorb vitamins and minerals.

Made as a coffee alternative, MUD\WTR is an amalgam of organic ingredients lauded by cultures old and young around the world for their benefits. Packed with adaptogenic mushroom compounds, each ingredient serves a specific purpose for health and performance.

Natureofthings is a modern wellness house rooted in the enduring wisdom of nature. They believe that health is harmony. It’s synchronicity of body, mind and the natural world. The ingredients come from the earth – plants, minerals, and elements. Their formulas are equal parts curative and preventive, designed to give you a good today and even better tomorrow. They stand for uncompromising quality, science-backed results and a commitment to total transparency.

Created to awaken the world to the elevated beauty in Mexican culture, Nopalera’s bath and body collection is powered by the Nopal cactus, one of the most nourishing plants in the world. Stand in your worth, embody the bold, and by any and all means – remain resilient.

Nuori took on the unique challenge of building a skincare business around “fresh”. Placing freshness in the center of their universe meant throwing compromise out. This commitment to freshness ensures 100% efficacy and purity for all their products.

Of It All is a collection of guided self-care tools for accessing your own inner wisdom. A way to connect back to yourself any time you need, discover and acknowledge your personal truths so you may speak with transparency, act with intention, and witness the beauty of your own becoming.

As a makeup artist and stylist with over 25 years of experience in the international film and commercial industry, Paola LaMorticella knows skin care. When she realized that prescriptions and over-the-counter creams irritated her infant son’s skin, she decided to do something about it. Paola created her own balm to soothe her son’s skin naturally, using a unique combination of simple, nourishing elements and eliminating all non-essential ingredients. The resulting formula healed her son’s skin and with that, Balm No.1 and Olio E Osso were born. Today, Olio has grown into an entire line of balms and skincare products that support skin naturally to keep it clean, strong and beautiful, as it should be.

Backed by Dr. Baek’s research in biomaterial science and engineering, ORGAID is dedicated to developing products using their philosophy of Efficacious Immersion, which is to effectively deliver the beneficial nutrition of natural ingredients onto the skin in the safest manner. ORGAID wants people to go beyond the surface and fully immerse themselves in a safe and organic skincare experience that gives results. Make it organic. And make it work too.

OSEA began with a question: Would customers notice an investment in high quality ingredients? After 20 years, it’s obvious. They do. Using algae and seaweed from Patagonia’s pristine waters, the family-founded company features only the purest, most potent ingredients.

Inspired by her grandmother’s value of fresh and natural ingredients for cooking, Jessica created truly clean and pure skincare products to promote a holistic lifestyle. Each of her products are made and packaged with attention and style in Brooklyn, NY.

Phasey believes in a world where periods are normalized, nutritious food is accessible to all, and reproductive education happens early, often, and ongoing. Asha Carroll is a 3x natural foods entrepreneur, educator, holistic nutritionist and plant-based chef with a background in marketing, politics, operations, and opera singing.

After struggling with allergies and eczema, founder Julie Clark began crafting products out of her kitchen. Province Apothercary’s handmade, small batch products feature ingredients from each Canadian province and ensure the highest quality skincare.

Nature Meets Nurture. Women have been faced with a hard choice when it comes to feminine care: conventional products full of chemicals or natural products that sacrifice performance. Rael believes women deserve the best of both worlds. Natural, high-performance feminine care you can trust. Designed by women for women.

Redoux is a line of sophisticated scents and vegan skincare for the modern nostalgic. Redoux is the brainchild of Asia and Alejandro – two friends with a common love for skincare and new experiences. Their passion for skincare led them to discover many products that permeated various shared memories. Redoux is rethinking the power that scent has in our identities, our relationships, and our life experiences.

Garrett Markenson, salon owner and founder of Reverie, built his line in response to his clients’ needs. With an intimate focus on craftsmanship and quality, each product is made using ethically sourced botanical ingredients from sustainable origins around the world.

Riven began with a simple question between longtime friends Fatima (the dentist) and Jay (the entrepreneur) why hasn’t anyone tried a different approach? Instead of the traditional approach of stripping away bacteria to sterilize your mouth, destroying balance to your oral biome, why not add more good bacteria already found in your mouth? A seemingly simple concept, they couldn’t find any products that worked with our oral ecosystem, so they built it. They worked with microbiologists, formulators and scientists and went through iteration after iteration to create the best possible formula supported by science. Riven accepts, respects and protects your oral microbiome. Riven enhances your oral ecosystem so that it can work the way it was meant to.

After years as a prominent editorial makeup artist, Rose-Marie created her organic color cosmetic line after experiencing severe health issues. Focused on beauty truth and dispeling beauty myths, RMS’s goal is to educate and empower women within the context of beauty.

Rose LA distinguishes themselves through an ingredient-driven approach, the exclusive use of flower rosin, and their collaborations with celebrated chefs and farmers. Their philosophy is rooted in the culinary tradition of seasonality and integrity of each ingredient.

S’eau Prima is a modern, premium skincare brand inspired by a little-known superpower ingredient, Hypochlorous acid.

Born out of a global pandemic, S’eau Prima makes iconic products based on powerful formulas and aims to give women the aegis and space to put themselves first.

Apothecary brand SALT & STONE believes that nature is most powerful when used in tandem with modern-day science. Founded in 2017 by former professional athlete Nima Jalali, the label engineers organic solutions that deliver on its mandate. Maintaining a clean and reductionist approach, SALT & STONE grows its ingredients without the use of pesticides while eschewing artificial fragrances, sulfates, and parabens in all its remedies. A commitment to post-consumer recycled packaging further solidifies the brand’s steadfast dedication to sustainability. Carefully formulated yet botanical, SALT & STONE offers a nurturing skincare experience for the entire body

At Shop Good, we’ve done the work for you, so you can forget about the hours of research and ingredient vetting…and simply focus on feeling and looking your very best and fabulous self.

Sun Potion is dedicated to health, happiness and well-being through the use of medicinal plants, superfoods and tonic herbs. They source the planet for potent, healing substances with the ability to transform consciousness and health. Sun Potion works with suppliers who can meet their stringent quality standards and commitment to purity.

Tricia founded Suntegrity after losing her mother to skin cancer. Using her mom’s experience as a positive catalyst for change, she created a mineral sun care line using only the best-known physical block ingredients to provide broad-spectrum UVA/UVB protection in order to help others avoid skin cancer. Suntegrity was awarded “Champion” Status by the EWG/Compact for Safe Cosmetics.

Supergoop!’s first home wasn’t a store shelf, it was a classroom. Founder, Holly Thaggard, started the company by getting SPF pumps into schools in Texas to better protect youth in a place where play happens every day. Now, they continually invest in newer, better ways to bring sunscreen to life with formulas that completely change the game.

Supernal is a botanically-based skincare line of refined essentials and a longtime vision come to life.

Each bottle of Cosmic Glow and Illumine is created in small batches by the founder, Melissa, and is carefully hand-packaged and shipped out of their family-operated studio in New York.

Product safety, efficacy, and environmental impact all decisions at Supernal— from formulation considerations and ingredient sourcing to packaging materials and beyond. These considerations come first, from the earliest stages of development to the point at which you receive your Supernal product.

Pocket-sized, plant-based, and potent – think of HRBLS as snack remedies. Each chew is infused with a special blend of herbal extracts to equal a dose of goodness that you can eat as needed. Imagine a strong cup of tea or tincture, in gummy form. They’re made for busy folks who want herbs that can keep up – modern, natural treatments that are convenient, healthy, straightforward and effective.

A pioneer in natural luxury skincare, Tata couldn’t find 100% natural products that were up to her impeccable standards of efficacy, quality, and purity. So she started Tata Harper Skincare to make them – for herself, and for women like her who refuse to risk their health for beauty.

In a world brimming with nail products, Ten Over Ten sets their standards sky-high: safe ingredients, naturally nourishing formulas, and salon-quality results. Their products are not only “eight-free” (no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate) but also cruelty free and vegan. From sourcing to shipping, they make sustainability a priority.

The health and vitality of our own bodies and of the earth is at the heart of The Fullest. They believe that personal well-being is directly connected to the well-being of the planet. This mission translates into their self-care product line by always leading with a nature-first approach.

Saffron to support your adrenals, nervous system, and mind! Saffron’s clinically studied benefits- starting at just 30mg- have been known to support mild to moderate depression, soothe the skin, and support the immune system.

The Nue Co. was born in 2017 with the aim of redefining the relationship with health. They blend science and natural innovation to deliver effective, yet gentle solutions. That means working with clinically proven ingredients, as well as best practices from Ayurvedic and Chinese medicine. The Nue Co. formulas are free from toxic preservatives, additives, flavourings and sweeteners, and their ingredients are responsibly sourced, with 95% of materials being infinitely recyclable. They’re working on the other 5%.

The Nue Co.’s mission in 2017 simple, and it remains the same today. When in doubt, turn to food first. Nothing works better. When you can’t, take The Nue Co. supplements.

The Quiet Botanist was born out of a desire to slow down and listen. It draws inspiration from apothecaries of a bygone era, wild-harvested Australian botanicals and overgrown European gardens. Founded by Rebecca O’Donnell a New York based award winning Creative Director. Originally from Sydney Australia, Rebecca created the brand out of a desire to slow down and listen, to be surrounded by beauty and the freedom to create every day. Rebecca has always been a nature lover and constant gardener. The store was a place for her to heal from her chronic Lyme disease. This created a need to live a quiet and calming life in which to heal or to live “the quiet life”.

Quieting applies to life upstate in the country, as well as to urban areas and seeking a connection to nature no matter where you are in the world. The range of products and services The Quiet Botanist offers hope to help carry this connection between nature, quieting and beauty.

Therabody’s mission is to provide you with the effective natural solutions you need to take charge of your daily wellness. We’ve combined education, innovation, and over a decade of pioneering within the tech wellness space to make wellness more accessible for everybody

Tubby Todd is all about good, clean fun for the whole family. Founder, Andrea Faulkner Williams, created Tubby Todd with sensitive-skinned babies in mind, and each product works hard to nourish, hydrate, and gently soothe skin from head to toe.

Founders Oliver and Emily created Ursa Major to help friends make the switch to delightful, plant-powered skincare. The unisex line has a “less is more” attitude, launching only the products they love and using only the most essential ingredients.

Vintner’s Daughter was founded with a singular goal in mind: to create category-defining skincare that delivers unmatched quality, multi-beneficial performance, and universal efficacy.

Vitruvi believes in customization and the effectiveness of pure, quality ingredients. Created by brother-sister duo Sean and Sara Panton, their dynamic essential oil products are designed to take care of every aspect of your dynamic life.

Created by eco-conscious menstruators who knew the way the world approached eco-conscious period care needed an overhaul. It’s their mission to place earth-friendly and toxin-free products into the hands of every menstruator.

Founded by a husband and wife team, Alison + Jason. Having worked for the California Olive Oil Council, Alison was responsible for quality control for the state of CA by overseeing a professional taste panel and acting as an educator and advocate for this growing domestic agriculture industry. This led the pair to start Wonder Valley. They saw olive oil as the perfect cornerstone; it’s elemental, timeless, and a universal common denominator. Great olive oil has the power to elevate everyday life and they believe it’s the foundation of a healthy lifestyle.

Zizia is an L.A. based herbal company founded by herbalist and artist Abbe Findley. Fun, no-fuss formulas for skin, good health, and everyday ails. Pure and potent, and forever fluff-free. The botanicals are sourced from U.S. based small farms, or ethically sourced wherever the plants grow in abundance.  Organic botanicals and base ingredients. Each formula has been expertly researched and is rooted in time-tested traditions and clinical practice. Made for wherever you’re at and wherever you’re going.