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Ilia

True Skin Serum Foundation

$54

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Ilia’s True Skin Serum Foundation comes boosted with skincare actives for a brighter, smoother, and more healthy-looking complexion—even after you take it off.

A weightless, medium-coverage foundation with a natural finish—featuring active levels of smoothing Niacinamide and soothing Allantoin.

This silky, breathable formula melts in and moves with you, seamlessly blending and blurring for skin that looks like skin. Potent skincare actives Niacinamide and Allantoin visibly improve skin with every wear, minimizing the look of pores, lines, redness, and uneven tone instantly and over time. Skin is left looking real and radiant—like you, just more polished.

Shake well. Uncap the bottle and dispense 1-2 pumps into your hand.

Blend into skin with your fingers, a makeup sponge, or a brush

Build your coverage by applying another thin layer wherever needed.

Niacinamide – Helps visibly smooth skin texture and refine uneven tone.
Allantoin – Helps soothe and support calmer, healthier skin.
Aloe – Helps nourish and hydrate skin with a featherweight feel.

**Aloe Barbadensis Leaf Juice, Coconut Alkanes, Caprylyl Methicone, Polyglyceryl-6 Polyricinoleate, Cetearyl Isononanoate, Polyglyceryl-2 Isostearate, Boron Nitride, Dimethicone, Disteardimonium Hectorite, **Niacinamide, Oryza Sativa (Rice) Hull Powder, Gluconolactone, Sodium Chloride, Isopentyldiol, Glycerin, Coco-Caprylate/Caprate, **Allantoin, Sodium Benzoate, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Sclerocarya Birrea Seed Oil, Squalane, Tocopherol, Pentylene Glycol, Triethoxycaprylylsilane, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Calcium Gluconate, Ethylhexylglycerin, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Phenethyl Alcohol, Bisabolol. May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)..

**Included at an active level—i.e., a percentage shown to benefit the skin.

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About
the Brand

Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha grew up close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet. Years later after living as an adult in LA, Sasha returned home to Vancouver where her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA began.

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